M&C Saatchi PR has been named as the retained strategic comms partner for Virgin Active.
Virgin Active has briefed M&C Saatchi PR’s UK team to “up the health club’s comms game”, with a mix of social, consumer and corporate PR activity.
The account was won following a competitive pitch.
Robert Cook, MD of Virgin Active, said: “We were looking for an agency that not only matched the passion, energy and ambition of the Virgin Active brand, but could also help us deliver truly integrated and strategic communications.
“In M&C Saatchi PR we found just that; they were able to both tailor their offering to match our needs and embrace our innovative ‘screw it, let’s do it’ attitude, making them the perfect, trusted partner to effectively communicate the nationwide Virgin Active product to both new and existing customers.”
Molly Aldridge, global CEO and co-founder at M&C Saatchi PR, added: “The team’s passion for the sector packed a punch at pitch, and we’re thrilled to now officially welcome Virgin Active to the M&C Saatchi PR family. This win highlights the importance of our ‘driven by passion’ proposition as we continue to grow globally.
“We’re all really excited to start working together, kicking off in full force this month, and I have no doubts that this partnership will see us flex our creative muscles and strengthen this iconic brand as it goes the distance.”