The Leeds-based PR agency will manage a raft of consumer facing campaigns and support them with social content creation and experiential engagement initiatives.
Hatch will also develop international brand activations to support Remington’s ‘80 Years’ Young’ and Russell Hobbs’ ‘Love Is in the Little Things’ campaigns.
“We are really looking forward to working with the team at Spectrum Brands,” said Hatch Communications’ director, James Hickman. “The sheer scale of Remington’s Russell Hobbs and George Foreman product portfolios, and the consumer awareness and heritage of the brands, gives us so much valuable content to work with.”
Mike Little, Spectrum Brands’ UK and Ireland commercial director, added: “We are excited about our new partnership with Hatch. The team demonstrated real ability and experience in managing big brand campaigns, along with an innovative and strategic creative approach.”