BrewDog appoints Manifest as global communications agency

Independent Scottish brewery BrewDog has appointed Manifest as its global communications agency responsible for the craft brewer’s PR strategy across the UK, the US and Sweden.

Manifest was approached by BrewDog to ‘dial up the comms strategy and creativity’. The new contract with BrewDog commences this month.

Manifest will be responsible for all PR communications for BrewDog, having previously managed the brand’s account between February 2010 and July 2015.

In addition to being the craft brewer’s UK agency, Manifest’s responsibilities will encompass the development of a new global communications structure, alongside delivery of creative campaigns in the US and Sweden through Manifest New York and Manifest Stockholm, respectively.

Manifest has won more than 20 industry accolades for its previous work with BrewDog, which saw the brand take on homophobic legislation in Russia with the world’s first protest beer: ‘Hello, My Name is Vladimir’.

James Watt, cofounder at BrewDog, said: “We are now at a pivotal point in our growth and development, and need to introduce a strategic plan that incorporates our biggest opportunities globally. To start with, we’ll be tasking Manifest with an all-out riot of a brief across our homeland in the UK, our new home-away-from-home in the US, and our longest standing international market, Sweden.”

Hallmark said: “Manifest and BrewDog have grown up together – and the work we have produced in partnership has shaken the dust from the beer industry. Since we last worked together, Manifest has opened offices in New York and Stockholm and BrewDog has continued its incredible international expansion, so when they approached us to get the band back together, we saw the potential to take our collaboration to another level.”