UK cocktail mixer brand Funkin Cocktails has hired creative comms agency Tin Man to launch a new range of cocktail mixers, following a competitive pitch.
Funkin, founded in the late 1990s, now operates under soft drinks company AG Barr and offers a range of cocktail purees, pre-batched mixers and syrups.
The PR programme will form part of an integrated comms campaign involving PR, digital and OOH activations.
Ben Anderson, Funkin’s head of marketing, said: “Home cocktail making is a big consumer trend and the new Shakers really address the problem of being stuck in the kitchen for hours making complicated cocktail recipes whilst everyone else enjoys the party.
“We were immediately excited by Tin Man’s approach – it was innovative and creative yet really results driven. We have big plans for Funkin and it’s great to have Tin Man with us on the journey to launch and beyond.”
Tin Man founder Mandy Sharp added: “Funkin has been synonymous with quality in the on-trade for many years, but this is its biggest off trade launch and PR campaign. It’s a fun and ambitious brand that looks to ‘shake up the ordinary’ and we’re excited about translating this in the consumer space.”