Nathan Rous PR has been chosen to handle the UK PR for public bike sharing scheme nextbike.
The nextbike scheme, which launched in 2004, is based in over 100 cities globally, with more than 35,000 bikes now in service.
With councils and cities under increasing government pressure to reduce pollution levels, nextbike said now is a key time to enhance its PR activity.
Nathan Rous PR aims to raise the profile of nextbike as a sustainable mode of transport and Julian Scriven, MD of nextbike, said: “From the first moment we met Nathan and his team, we were convinced they were the right people to help us spread the word about nextbike across the UK and beyond.
“Bike-sharing is more common than ever but we have to ensure that nextbike continues to be at the forefront of this revolution.”
Nathan Rous added: “We are delighted to announce this new contract and we are particularly excited about working with a company that will be increasingly imperative to the future of sustainable cities.
“nextbike is an exciting and innovative product and we are delighted to be tasked with ensuring the successful roll out of the product and brand within new cities both in the UK and the rest of Europe.”