Creative group SEEN launches health and wellness agency V-SEEN

Global creative group SEEN, which owns London-based PR agency Beauty Seen, has launched a specialist health and wellness agency, V-SEEN, with launch clients including cosmetics giant L’Oreal and London’s first fitness boxing chain of gyms, KOBOX.

Becky Knowles and Michelle Boon

Health and wellness specialist Becky Knowles (pictured left) will head up V-SEEN, bringing with her almost 20 years of experience, much of it spent at L’Oreal working across a range of its beauty, health and wellness brands.

Knowles joins the SEEN group after leading the launch of KOBOX to the fitness market in 2016.

She will report to SEEN group CEO Michelle Boon (pictured right), who oversees growth and strategy across all group agencies both in London and New York.

Boon said: “We believe that the health and wellness category deserves dedicated expertise across all platforms and that’s why we have launched V-SEEN, our own expert offer, a sister agency that complements the specialist service that Beauty Seen provides.

“The worldwide wellness industry grew 10.6% to $3.72 trillion (£3.04 trillion) from 2013 to 15 at a time when the global economy shrank by 3.6%, making wellness one of the world’s fastest growing and most resilient markets [SRI International, 2014].”

She added: “V-SEEN seeks to answer the needs of brands and consumers pioneering this new industry at a time when the lines between beauty, health and wellness have become increasingly blurred.  The agency understands that targeting a consumer making the emotional decision to buy into a brand or service that helps them lead a healthier more meaningful lifestyle requires a different insight and skillset to that of traditional beauty purchases.”

V-SEEN will offer a range of comms services with a team that comprises both in-house and agency backgrounds. Boon said that influencer comms would also be an important element of the “agency’s DNA” and the SEEN Group.

The SEEN Group launched in October 2016 as a mini holding company. It has a headcount of 50+ across its London and New York offices.

Beauty Seen, which has offies in New York as well as London, was founded almost 10 years ago and works across global and niche beauty brands, including Unilever, Top Shop, Christian Louboutin Beaute, Revlon, Avon, Avène, Simple, La Prairie and Radox.

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