Coffin on Cake has been rebranded to GUNG HO, following the agency being acquired by consumer sport and lifestyle PR agency GUNG HO Communications last year. At the same time, Exposure’s Sophie Hadded has been named MD of the newly-named London team.
In April 2016, GUNG HO Communications, which is based in Birmingham and specialises in retail, sport and lifestyle, acquired Coffin on Cake, a consumer-focused comms agency in London.
The move to rebrand Coffin on Cake comes as both agencies look to align their identities under the GUNG HO name. Directly translated from Mandarin, GUNG HO means ‘Work Together’.
Hadded previously spent nine years at Exposure, where she held a number of roles, the most recent being that of commercial director.
She said: “The core value of ‘Work Together’ attracted me to the company and will remain at the centre of how we collaborate with our clients and talented teams. The unique proposition created from the consolidation of the two agencies will allow us to provide commercial, creative and innovative solutions that consistently push the boundaries and remain at the forefront of trends and the communication landscape.
Paul Phedon, GUNG HO CEO, added: “We are delighted to welcome Sophie to the team as the MD of our London office – previously Coffin on Cake PR – at such a pivotal and exciting time for GUNG HO.
“Sophie brings a wealth of experience and combined with our existing offering, we have the utmost confidence that she can develop our vision for this new combined agency in 2017 and onwards.”