Coffin on Cake rebrands and appoints MD

Coffin on Cake has been rebranded to GUNG HO, following the agency being acquired by consumer sport and lifestyle PR agency GUNG HO Communications last year. At the same time, Exposure’s Sophie Hadded has been named MD of the newly-named London team.

Sophie Hadded

In April 2016, GUNG HO Communications, which is based in Birmingham and specialises in retail, sport and lifestyle, acquired Coffin on Cake, a consumer-focused comms agency in London.

The move to rebrand Coffin on Cake comes as both agencies look to align their identities under the GUNG HO name. Directly translated from Mandarin, GUNG HO means ‘Work Together’.

Hadded previously spent nine years at Exposure, where she held a number of roles, the most recent being that of commercial director.

She said: “The core value of ‘Work Together’ attracted me to the company and will remain at the centre of how we collaborate with our clients and talented teams. The unique proposition created from the consolidation of the two agencies will allow us to provide commercial, creative and innovative solutions that consistently push the boundaries and remain at the forefront of trends and the communication landscape.

Paul Phedon, GUNG HO CEO, added: “We are delighted to welcome Sophie to the team as the MD of our London office – previously Coffin on Cake PR – at such a pivotal and exciting time for GUNG HO.

“Sophie brings a wealth of experience and combined with our existing offering, we have the utmost confidence that she can develop our vision for this new combined agency in 2017 and onwards.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]