PHA Media has been appointed by home-buying company We Buy Any Home to handle its UK comms activity and content marketing strategy.
Founded by real estate entrepreneur Elliot Castle, We Buy Any Home says it can benefit homeowners, when selling their property, by providing an initial offer within 24 hours of contact, and can enable completion on a house sale in seven days.
PHA Media has been briefed to manage a targeted consumer PR campaign to position We Buy Any Home as a leader in the property-buying market.
The agency will also provide a content marketing strategy to drive traffic to the We Buy Any Home website and support the brand’s overall SEO strategy.
Paul Dodds, chief marketing officer at We buy Any Home, said: “There are many people out there who are struggling to sell their property, or need to sell quickly – and we are pleased to have partnered with PHA Media to help maximise our presence.”
Shelley Frosdick, director of PR at PHA Media, added: “We Buy Any Home is a fantastic service with a unique offering that sets itself apart in the property market.
“We are delighted to be working with them to deliver a joined up approach to their UK communications strategy that will raise consumer awareness of the brand, and ensure we are driving engaged traffic to the We Buy Any Home website.”