Citypress will deliver a new PR and media strategy, and a programme that will promote the sector expertise of the 180-year-old law firm and its specialist industry teams.
Weightmans appoints Citypress as part of its push to achieve its growth ambitions. The firm is consolidating all of its existing regional and national briefs under one agency.
Sarah-Jane Howitt, marketing director at Weightmans, said: “Citypress is a fast-growing organisation with an ambition, values and culture very close to our own. It demonstrated a clear understanding of our client-centric approach and plans to place client storytelling at the heart of our PR activity.”
Peter Lappin, senior account director at Citypress, added: “We’re proud to add Weightmans to our roster of UK-wide briefs – alongside brands like Lloyds Banking Group, British Gas, Coca Cola and KPMG – that leverage the full strength and breadth of our regional office network.”
Weightmans has 11 offices nationwide, with a full service marketing team which operates from the firm’s Liverpool office. The win follows the launch of Citypress’ premises in the city in December, which are led by Lappin.