PureCircle appoints Redleaf Communications

Redleaf Communications has been appointed by PureCircle, a producer of stevia ingredients for the global food and beverage industry.

emma-kane-bc

Emma Kane

PureCircle is fully-listed on the London Stock Exchange and Redleaf will act as its financial and corporate PR advisor.

Emma Kane, Redleaf’s chief executive, and Rebecca Sanders-Hewett, David Ison and Susie Hudson will manage the PureCircle account.

Kane said: “We are delighted to have been appointed by PureCircle, a company operating in a truly dynamic market, and we look forward to working with the team to raise the company’s profile.

“Stevia is an important alternative to sugar in the global fight against obesity and as the leading producer of this globally PureCircle plays an important role in encouraging healthier diets around the world through the supply of natural ingredients to the global food and beverage industry.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]