Kevin Roberts, the former Saatchi & Saatchi chairman and CEO, has joined UK creative communications group Beattie.
As chairman, Roberts will coach the senior team and help grow Beattie and its ‘Only’ brands internationally. His experience includes leadership roles at Saatchi & Saatchi Worldwide, Publicis Groupe, Lion Nathan, Pepsi-Co and Procter & Gamble.
Laurna Woods, CEO at Beattie Group, said: “We are delighted to have recruited one of the world’s most inspirational business minds to help us expand in the UK, North America and Australasia.”
Roberts added: “Beattie is a creative communications consultancy with enormous potential to grow internationally. We are an integrated marketing and communications company with foundations in PR, marketing, creativity, content, technology and data. We have no plans to become a traditional advertising agency.”
Beattie has eight offices in the UK and trades under three brands – Beattie, its student recruitment brand 11ten and its suite of marketing agencies: Only Health, Only Retail, Only Tech, Only Student Recruitment and Only Crisis.
Roberts commented: “Beattie’s 2017 strategy is clear – recruit great people and open offices in line with client needs. We’re in for some exciting times as we build the Beattie and Only brands internationally.”
Beattie was founded in Scotland 30 years ago by Gordon Beattie, who remains president of the business. The agency recently announced that it is expanding into Canada.