3 Monkeys Zeno has bolstered its healthcare and tech practices, appointing FleishmanHillard Fishburn’s David Berkovitch as head of healthcare and naming Zeno Group’s European MD, Steve Earl, as head of tech.
Berkovitch was previously a director and partner at FleishmanHillard Fishburn, where he also co-led its London healthcare practice.
In his new role at 3 Monkeys Zeno, Berkovitch will join the agency’s board, replacing Rachel Vrettos, who has taken up a global role as director of healthcare at parent company Zeno Group in New York.
Earl has taken on the role of head of tech, alongside his existing responsibilities as MD Europe for Zeno Group.
He has more than 20 years’ experience in tech across B2B, corporate and consumer comms, both in the UK and internationally.
Supported by 3 Monkeys Zeno director Amy Parry, he will lead the agency’s tech capability, replacing Hannah Williams, who is leaving the agency.
Christine Jewell, UK MD of 3 Monkeys Zeno, said: “Healthcare and technology are sectors that require a brilliant blend of brand-savvy, creative thinking alongside deep technical knowledge and market understanding to deliver campaigns that really shift the dial.
“We have an integrated and multi-disciplinary approach to client work, but having true depth of expertise in these sectors is important to us and our clients, and these appointments give us that in spades.”