Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week:
Event: Media briefing with BBC Radio 4 Today Programme
At Gorkana’s final media briefing event of 2016, the BBC Radio 4 Today Programme’s business presenter Dominic O’Connell and business editor Simon Hamer spoke about their ideal guests and the type of business news that gets covered on the show, and offered tips for giving a successful radio interview.
Insight: #GivingTuesday: why so many brands got involved and its PR value
Giving Tuesday, a concept created as a direct response to the consumerism generated by Black Friday, drew in many corporate brands this year. So what do these brands hope to gain, or give, from taking part in such occasions? Comms experts from Forster Communications and Rostrum as well as Nicholas Ferguson, non-executive director at Savills, discuss.
PR Case Study: London’s Burning
When creative production company Artichoke wanted to raise the profile of the London’s Burning festival, as part of the commemoration of the 350th anniversary of the Great Fire of London, Flint was brought in to manage a wave of activity across London, including an interactive ‘fire garden’ and a 5.5km ‘Domino run’ run through the City, which culminated with a 120-metre long wooden sculpture of 17th century London set alight on The Thames.
Interview: Gorkana meets…Country Life
Annunciata Walton, news and property editor of Country Life, on how the title has changed leading up to its 120th anniversary next year, her ideal story and receiving emails about rap records.
Interview: 60 Seconds with Jennifer Ferguson, Getty Images
Jennifer Ferguson, who was recently appointed SVP of global communications at photo agency and supplier Getty Images, talks to Gorkana about her move from fine arts business and auction house Christie’s and her plans and ambitions for the new role.