Harlequins has appointed PHA Media to help to grow and develop the profile of the Rugby Union club’s brand together with its portfolio of players.
Based at the Twickenham Stoop, Harlequins celebrated its 150th anniversary this season, and has some of the country’s brightest stars in its ranks, including former England captain Chris Robshaw, scrum-half and now Quins Club Captain Danny Care, Welsh, British and Irish Lions player Jamie Roberts, and England fullback Mike Brown.
The campaign, which spans the remainder of the 2016/2017 season, will see PHA Media work closely with Harlequins’ internal comms team to take the club’s brand beyond sports media, as it looks to engage new audiences and build on the success achieved in 2016.
Imogen Gaunt, Harlequins’ director of comms, said: “We are really excited to be working with PHA Media, we have found their team to be enthusiastic and professional with our objectives so early on in this process.
“In the coming years, Harlequins will be looking to develop its horizons into new markets. Being able to expand the Club’s reach beyond the traditional sports media is key to that and we are looking forward to PHA Media becoming part of our team to help us achieve this goal.”
Sarah Taylor, account director at PHA Media, added: “We are delighted to be working with Harlequins, a club which – for 150 years – has prided itself on delivering entertaining, exciting rugby.
“But the Harlequins brand is about so much more than the sport of rugby. This is a brand which brings families together, engages local communities, champions women’s sport and exercise and nurtures grass roots talent. The work that the club does away from the rugby field is as significant, and as remarkable, as the performances that are delivered on it.
“Harlequins has long positioned itself as the London rugby club, and we look forward to helping them share that message with both existing and new audiences”.