British Rowing’s ‘Go Row Indoor’ initiative will launch with new indoor rowing class models for gym and studio, the appointment of master trainers, instructor training programmes, the development of online leagues, charity campaigns, software partnerships and national and regional events.
Helen Rowbotham, director of innovation at British Rowing, said: “Promote was a great sounding board for us as we developed our indoor rowing strategy this year – always willing to listen and provide guidance and recommendations.
“Its vast knowledge and connections in the fitness sector, coupled with experience of driving grassroots sports participation with effective communication campaigns made it the ideal agency for British Rowing.”
Promote’s MD Sue Anstiss added: “Indoor rowing is often cited as the perfect exercise – providing a low-impact, total body, highly effective and efficient workout. I have every confidence that with a strong communications campaign indoor rowing has the potential to be the next ‘spinning’ for the fitness sector.
“Indoor rowing is already making a mark on the UK leisure sector. It’s a key element in many CrossFit workouts, and an integral part of Orange Theory Fitness sessions and Shockwave classes. The explosion of dedicated boutique indoor rowing studios in the US is sure to follow in the UK soon.”