Headland partner Lucy Legh will lead the team and work closely with New Look CEO Anders Kristiansen and investor relations manager Kirsty MacCullum.
Kristiansen said: “This is an exciting time for New Look as we continue to execute on our proven strategy, developing New Look into a truly global brand. Headland stood out as the clear partner to support us at this point, developing a communications strategy to support our growth as well as our corporate reputation.”
Legh added: “New Look is an iconic fashion retailer and we are delighted to be working with Anders and his team to help them fulfil their strategic objectives. This brief reflects Headland’s expertise, combining financial and corporate communications with reputation management for consumer-facing brands.”