LEGOLAND hires Clarion

LEGOLAND Windsor Resort, the children’s theme park aimed solely at families with children aged 2 to 12, has brought in Clarion Communications as its consumer PR agency.

Clarion has been briefed to promote LEGOLAND’s plans for 2017, which includes the opening of a new Castle-themed family hotel, opening at the LEGOLAND Windsor Resort on July 1 2017.

The agency will also support ongoing park news, special events and calendar events, including the annual Halloween and Christmas events – ‘Brick or Treat’ and ‘Christmas Bricktacular’.

Lauren Moss, senior PR manager for the LEGOLAND Windsor Resort, said: “We were impressed with Clarion’s creative response to our brief and its energy and enthusiasm for the resort really shone through.”

Shelley Wyatt, managing partner at Clarion Communications, added: “2017 is a hugely exciting year for the LEGOLAND Windsor Resort and we are thrilled to be working with it to deliver fantastic creative campaigns which will help drive footfall to the Resort.

“We’ll have fun, targeted campaigns in support of 2017’s awesome news, including the all new LEGOLAND Castle Hotel, featuring Wizard and Knight themed rooms, which will give families even more reasons to visit.”