The Midlands-based communications agency has been briefed to capture the attention of global developers by drawing their attention to the centrepiece of the campaign; a new website featuring video elements and aerial shots captured by drones.
Gough Bailey Wright was asked to devise an innovative way to highlight the development potential of 55 Holloway Head, an area currently occupied by Lee Bank business centre.
Sue Bailey, managing director at Gough Bailey Wright, said: “Birmingham is absolutely bustling with building activity at the moment, and this site represents a fantastic new opportunity for developers, so it was exciting to work with Birmingham City Council’s Property team to create something innovative. I’m very proud of what we have created and congratulate our team. I’m confident that 55 Holloway Head won’t be on the market for long!”
Liam Davies, business centre manager at Birmingham City Council, added: “Working with GBW has been a real pleasure. They have enabled the council to look at new, exciting and innovative ways of marketing property. This project has created a real buzz and anticipation of the development opportunity within the marketplace, and feedback has been very positive locally, nationally and internationally.”