Chinese takeaway Zing Zing, which raised £1.6 million in the biggest “over-fund ever” on platform Crowdfund earlier this year, has appointed Alfred’s Stacey Jaffe as PR director, as it ramps up its growth plans.
After beating its crowdfunding goal of £350,000 earlier in the year and raising £1.6 million in the biggest over-fund on platform Crowdfund, Zing Zing has brand has hired Jaffe to enhance the brand’s profile.
Jaffe was previously planning director at Alfred, where she worked closely with the company’s founders to drive new business and support the team with strategy development for new and existing clients.
Before Alfred, she was an associate director at Lexis, where she led the Pizza Restaurants UK account and headed up several Coca-Cola brand campaigns.
Prior to that, she worked for both Frank PR and The Red Consultancy.
Josh Magidson, Zing Zing’s founder, said: “It’s been an incredible year for Zing Zing and Stacey’s appointment is testament to how quickly the business is growing. Stacey will work with myself and the team towards our goal of becoming the best Chinese takeout in the world.”
Having sold his first business to Just Eat, Magidson founded Zing Zing to “change the face” of the Chinese food takeout and delivery industry by offering “modern, healthy food, cooked fresh and delivered fast”.
With a turnover of £1 million in 2015 and reaching profitability from two restaurants, Zing Zing is backed by investors and advisors with experience of Wagamamas, Chipotle and Domino’s.