Weber Shandwick has acquired Flipside, a specialised mobile and digital agency, for an undisclosed sum.
Flipside will retain its name and work with Weber Shandwick to deliver a digital offering that “blends content, community and commerce for both B2C and B2B marketers”.
Headquartered in London, with an additional office in Guildford, Flipside designs and develops mobile apps and digital experiences for brands.
The company also offers strategic business and technology planning, social media management and mobile-centric marketing comms.
Clients include Waterstones, Visa, Cemex, Dairy Crest, Heathrow Express, GSK, Diageo and Doddle, according to its website.
The acquisition will combine Flipside’s mobile platform expertise, creative and technical services with Weber Shandwick’s global social media, brand publishing and integrated media offerings.
Andy Polansky (pictured), Weber Shandwick’s CEO, said: “As our clients realign their marketing efforts around mobile environments, our focus is on bringing them the most creative and transformative solutions possible. Flipside has particularly strong creative and technical expertise, and its team further bolsters Weber Shandwick’s leading position in content marketing and social media.”
Marcus Dyer, MD at Flipside, said: “Flipside’s success has been in helping our clients to capitalise on business and comms opportunities in an ever more mobile world, and I’m delighted that our deeply talented team of mobile and digital specialists has the opportunity to continue that pursuit on a global scale as part of Weber Shandwick.”