Paula Santos, Cherish director, who will lead the Little Bear team, has more than 15 years of experience in PR and has worked with former start-ups including MOO.com, Etsy, Songkick and Startdoll, as well as more established brands such as LEGO and Samsung.
She says Little Bear will provide entrepreneurs with targeted support to help them to accelerate the growth of their businesses.
Rebecca Oatley, Cherish founder and managing director, said: “Over the last 13 years, Cherish has been at the forefront of PR innovation and creativity, working with some of the world’s leading technology brands, such as eHarmony, Indiegogo and Kobo, to deliver outstanding campaigns. The UK is a hotbed for creativity and aspiring businesses, and now Little Bear makes it easy for start-ups to get the PR support they need at the right time.”
Santos added: “This is an exciting opportunity. Cherish already has an impressive client roster and proven expertise in creating award-winning campaigns. The introduction of this dedicated division will enable us to be really focused on start-ups, but with the benefit of the scale and experience we have at Cherish.”
According to Cherish PR, the launch of Little Bear, which opens its doors tomorrow (September 15), comes at a time of considerable growth in the start-up sector, particularly in consumer technology.