MacLaurin, a former journalist, launched his first PR agency, MCM, in 1992. It was then sold to a venture capital-backed management team in 2001. He went on to launch a new agency, Brian MacLaurin Associates, in 2003, which was renamed MacLaurin Media in 2009.
Iredale Communications’ founder, Will Iredale (also a former journalist), worked with MacLaurin for seven years before acquiring the corporate trade and health division of MacLaurin Media in 2013 to form his own business.
MacLaurin said: “I am delighted to team up with Will again. He has developed an exciting business over the past three years and I hope to bring my ‘big agency’ experience to the table as they look to expand their horizons.”
Alongside MacLaurin’s appointment, Anna Hodgekiss, the former health editor at MailOnline, has joined the agency as a consultant.
She has been briefed to expand the company’s healthcare division, which currently includes clients ranging from vascular surgeons to medical recruitment agencies.
Before becoming health editor at MailOnline, Hodgekiss was associate editor of the Good Health section at the Daily Mail from 2007 to 2010.
Iredale said of Hodgekiss’ appointment: “We have a fantastic track record in working with health brands, but Anna’s long standing reputation in this sector as one of the finest health editors in Fleet Street makes her a great addition to our team.”
In a final key appointment, Iredale has recruited Nicola Renshaw to take on the role of client services director.
Renshaw has 18 years in-house experience at B2B brands including BT, Dunhill, Avaya and CloudSense, heading up marketing and PR teams that delivered cross media marketing strategies and award winning creative campaigns.
“This is an exciting appointment as Nicola will be instrumental in driving the business,” Iredale added.