Specialist recruitment company Hays has appointed sports and entertainment marketing agency Pitch to raise the profile of its partnership with Manchester City Football Club.
The partnership aims to attract skilled professionals to build high performance teams, whether that be in a club environment or in the wider world of work.
Pitch has been retained to help amplify the partnership, particularly across web and social media platforms.
The campaign for the 2016/17 season is ‘Match Your Ambition’; a targeted message to businesses and employees to further their careers that was created collaboratively between Pitch and Hays which uses Manchester City team players and club staff as inspiration for its call to action.
Earlier this year Hays renewed its global partnership with Manchester City to continue as the official recruitment partner for the club until the end of the 2018/19 season.
Pitch’s creative team and design studio will also create visual assets throughout the season to promote the message across Hays’ owned channels including the Hays website, LinkedIn profile and Twitter page.
Emma Renaudon-Smith, group brand and sponsorship director at Hays, said: “We’re delighted to be working with Pitch this season to maximise our partnership assets through creative design and digital content.
“The strength of our brand on social media, particularly LinkedIn, means that we already have an impressive community of followers. Working with Pitch will help us to communicate key messaging to new and existing followers and prospective clients and candidates.”
Steve Munachen, creative director at Pitch, said: “Hays is an organisation that unites the best people with the very best roles, so we’re really pleased to be welcomed into their team. As one of the leading brands on LinkedIn and a globally respected organisation, we’re excited to produce a distinctive campaign that can showcase its Manchester City partnership and help engage and inspire followers across the relevant digital platforms.”