Tesco has appointed Coca Cola’s Jane Lawrie to its executive committee as group comms director. She will join the retailer on 10 October 2016.
Lawrie has more than 25 years’ experience in corporate, financial, colleague and digital comms.
At Coca Cola, she has been leading European public affairs and comms since 2011, having first joined the soft drink brand in 2007 as European comms director.
Before Coca Cola, she held senior comms roles at Diageo and Boots the Chemist.
Dave Lewis, Tesco chief executive, said: “We’re really pleased to welcome Jane to Tesco. Over the last 18 months we’ve made good progress in restoring trust in our brand and our business, and Jane will help to continue this improvement. She has huge expertise and experience, as well as extremely strong values. We’re really looking forward to having her in the team.”