Virgin Atlantic names Weber Shandwick as its retained consumer agency

Weber Shandwick has been chosen by Virgin Atlantic as the airline’s new retained agency for UK consumer PR and social media, following a competitive pitch managed by CreativeBrief.

Weber Shandwick’s brief will include strategy and creative development for PR and social campaigns to support this new brand positioning.

Virgin Atlantic, which was founded in 1984 Sir Richard Branson, now flies to over 30 destinations across the United States, Africa, Middle East and Asia.

The airline recently launched a new brand platform ‘Let it Fly’, to promote its core message: ‘Life doesn’t come to you, so go to it’. The airline said it marked a step-change in its brand campaigns, focusing entirely on its customers.

Weber Shandwick’s MD of consumer and London operations, Emma Thompson, and strategy and creative director, Stuart Lambert, will lead the account. They will be supported by Victoria Tomlin, who will be the account director on the business.

Sarah Coggins, vice president, PR and social media, at Virgin Atlantic, said: “We chose Weber Shandwick as our new partner following a highly competitive tender process. We were particularly impressed with their strategic thinking, together with an infectiously passionate team that had the right mix of energy and skills to deliver exciting campaigns.

“We have a really exciting year coming up at Virgin Atlantic and we are really looking forward to working together with Weber Shandwick to bring our plans to life.”

Thompson added: “When you think of brands that truly excite you, the brands you dream about working for and developing ideas for, Virgin Atlantic sits right at the top. It’s a company with an incredible story, an incredibly powerful place in the minds of the British public and so much potential for creative ideas to really fly. We’re thrilled to have been chosen and we can’t wait to get started.”

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