Shirin Majid has rejoined Weber Shandwick to become creative director, 17 years after starting her PR career at the agency’s Washington, D.C. office.
Based in London, Majid will help oversee the creative output of Weber’s UK offices and lead work for key clients across its consumer, corporate, healthcare, technology, and social impact practices.
She will report to James Nester, EMEA and UK executive creative director, who joined Weber Shandwick in July 2015.
Nester said: “As we ramp up our creative and social capabilities, Shirin’s the perfect hire for us. I don’t believe ideas should ever be put in boxes. Shirin’s thinking effortlessly fuses disciplines and transcends media channels, like all the greatest campaigns do. She’ll add great value to our creative offering.”
For the past two decades, Majid has helped build brands through PR, digital, social, events and content. One of her most iconic campaigns was the award-winning Smirnoff Nightlife Exchange Project, which ran for two years across 50 markets.
She has held senior creative roles at comms and digital agencies in New York and London, including Edelman and Profero, and established and led the US offices of M&C Saatchi PR and Splendid Communications.
In her six years at Edelman, Majid helped build the agency’s digital and social credentials in both New York and London, as the first digital copywriter and associate creative director in both offices.
She helped create some of the first social media campaigns for the likes of Axe, Microsoft Xbox and Trojan and orchestrated the social media launch of the London 2012 Olympics brand and the world’s highest phone call for Motorola.
At Splendid, she developed creative platforms, integrated and social media campaigns, content and experiences for clients such as Smirnoff, Marmite, Miller, Harvey Nichols, and Topshop. As head of Splendid’s New York office, she led the PR launch of Spotify in the US.
Majid started her career at Weber Shandwick in Washington, D.C. where she began as a senior account executive leading media relations for campaigns including the White House 200th Anniversary.
Majid said: “I’m returning to Weber Shandwick after 17 years because I want to work with smart, creative people at the top of their game who are creating the PR agency of the future. I’m most looking forward to working with a powerhouse of multi-disciplinary talent whose creative and strategic thinking constantly challenges the status quo.”