Tourism Fiji hires Stature PR and 4mediarelations
4media Group agencies Stature PR and 4mediarelations have been selected by Tourism Fiji to handle its UK press office and promote the launch of a new exhibition showcasing Fijian art and culture.
Stature PR will be Tourism Fiji’s retained agency, with a brief to engage with journalists and bloggers, and encourage visitors to the islands.
In October, Stature PR and 4mediarelations will launch the “most comprehensive exhibition” about Fiji and Fijian art.
The Fiji: Art and Life in the Pacific exhibition will run from 15 October to 12 February at the Sainsbury Centre for Visual Arts in Norwich.
Kat Adams, Stature PR account director, will lead the account. It will be managed by account manager Lucy Toms. The agency’s client services director, Daniel Tredler, will manage all broadcast and video content organised by 4mediarelations.
Jane West, regional director, UK and Europe, at Tourism Fiji, said: “Having worked with Stature PR and 4mediarelations in the past on campaigns around the Rugby World Cup and previous events promoting the islands, we know the impact their work can have.
“Fiji has a very busy year ahead – with their teams taking part in the Rugby Sevens and the Olympics – and the fantastic exhibition launching in Norwich so Stature PR and 4mediarelations’ involvement will be key to building on this momentum and raising awareness of Fiji as a wonderful holiday destination.”
Duncan Purves, MD at Stature PR, added: “We are thrilled to be selected as Tourism Fiji’s retained PR agency for 2016. Fiji is a quintessential tropical paradise, synonymous with the happiest people on earth who are famous for giving the warmest welcome. We look forward to continue the good work we’ve so far done in promoting the islands to a new audience of intrepid travellers looking for the perfect holiday destination.”