Joules, the British clothing designer and retailer, is using Hudson Sandler to handle PR as it pursues an initial public offering on AIM.
The company was founded in 1989 and has 96 stores in the UK and Republic of Ireland as well as a growing presence in North America and Germany.
It is expected to list on AIM before July. Its growth strategy encompasses continuing its UK store rollout, expanding in North America and Germany, and extending its brand into new product categories.
Colin Porter, CEO of Joules, said: “Joules is a distinctive, established and fast-growing lifestyle brand and we are delighted to announce our intention to list on AIM as an exciting new phase in the brand’s development.
“Joules has a rare heritage and a strong presence across clothing and lifestyle product categories. Since the brand’s foundation more than 26 years ago, Joules has enjoyed strong, consistent growth developing into the much-loved fun, family, ‘time-off’ lifestyle brand it is today.
“We have a clear strategy to develop the brand further and we see real potential for continued growth across channels both in our core UK market and internationally.”