The campaign’s objective is to raise awareness of the brand and inspire Britons to find their “favourite Tracklements product for every occasion”. It makes more than 60 products and has won over 170 food awards.
A UK business, Tracklements focuses on producing high-quality products from natural ingredients grown by British farmers and spice producers across the world.
Becky Vale, Tracklements’ Marketing Director, said: “We’re focusing on PR as our lead communications channel for consumers, so it’s crucial that we found an in-depth understanding of, and love for, the hugely influential and yet highly fragmented foodie world. It wasn’t a difficult decision to choose the team at Richmond Towers – their pitch, and the subsequent work they’ve been undertaking, demonstrates their expert skills in multi-sector media relations as well as a deep commercial understanding.”
Richmond Towers, which specialises in FMCG, food, drinks and eco communs, is leading the development and implementation of the ‘Trackle-Mo-Ments’ campaign.
Nikki Thomson, Managing Director of Richmond Towers, said: “We’ve been huge fans of Tracklements for some time now, and it’s been a genuine pleasure immersing ourselves in its fascinating world. We’re looking forward to inspiring both trade and consumer media by demonstrating the breadth and versatility of the products within this eclectic, authentic, delicious and much-loved range.”