RBS appoints Blue Rubicon

The Royal Bank of Scotland (RBS) has briefed Blue Rubicon to lead on its “reputation turnaround”.

RBS’ chief marketing officer, David Wheldon, confirmed the appointment today (13 April). Blue Rubicon is set to work to build the bank’s reputation in pursuit of its ambition to become “the most trusted bank” by 2020.

The brief incorporates all of the brands within the RBS group.

Wheldon said: “We have made many strides in the right direction as we deliver on our promise to build a stronger, simpler, and fairer bank for the benefit of our customers. We know that there will be bumps in the road ahead and we understand the scale of the task we have set ourselves. For those reasons, we have chosen Blue Rubicon which has an unmatched reputation for successfully building trust in the most difficult circumstances.”

Blue Rubicon is part of Teneo, which focuses on working with CEOs and “important and complex organisations”.

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]