Communications business Next 15 has acquired the B2B creative technology marketing agency Twogether for £6.6m.
The acquisition forms part of Next 15’s strategy to act less like a parent company to its host of agencies including Lexis, Beyond and The OutCast Agency, and more like a venture capital firm. It specialises in acquiring, incubating and growing data-driven digital agencies with a diverse range of services.
Tim Dyson, CEO at Next 15, said: “Twogether is a great addition to the group. Its digital offerings, software platform and client base make it very complementary to our other agencies. It is also a business that is looking to expand its US customer base, something we are well placed to help with. Of equal importance, however, is the strong cultural fit between Twogether and our other businesses. It will enable the group to get full value out of these investments through natural organic collaboration.”
Kirsty Gilchrist, CEO of Twogether, said: “Next 15’s commitment to the technology sector and passion for creativity and innovation was an obvious fit with our guiding principles at Twogether. Our specialism and expertise in B2B marketing for technology has been a key differentiator for our success over the last three years. It was vital for us to find a group who understood and were aligned with our focus and dedication, but who could also provide the global support and infrastructure we require to accelerate our US growth. We are incredibly excited by the possibilities that will come from being part of the Next 15 group.”
Twogether’s clients include Brocade, Intuit, Symantec and Lenovo.
The acquisition comes less then a month since Next 15 bought Publitek, a specialist technical content marketing business.