Manchester-based PR agency Carousel has been handed a PR and social media brief to launch the first Digital Kids Show, which takes place in October.
The show, which will run on 29 and 30 October at Event City in Manchester, aims to “bring to life the digital world for families” and highlight the opportunities children have to become the coders, bloggers and YouTubers.
The Digital Kids Show will also feature comedy duo Dick and Dom, as well as “famous” YouTubers.
Carousel PR will handle the show’s media relations and social media channels in the run up to the event, and drive brand awareness through targeted consumer and trade PR activity, with the aim of increasing ticket sales and exhibitor and sponsor sign-ups.
The agency has also been briefed to increase social media engagement around the event.
Aisha Tilstone, founder of the Digital Kids Show, said: “We’re delighted to have Carousel PR on board. Its experience within the sector makes it the perfect fit for the Digital Kids Show, having previously worked on similar events: Geronimo, LolliBop, along with toy brands MGA and Zapf. Their enthusiasm, and ability to demonstrate their passion for our brief and the event, lets us know we’re in safe hands.”
Jack Rigby, account director at Carousel PR, said: “We’re ecstatic to be working with the Digital Kids Show, the event takes a subject which is talked about in the media and Parliament on a daily basis and makes it fun and engaging for parents and children in the real world. We’re looking forward to using our experience gained across other family brands, events and attractions and putting them to good use for Aisha and the team.”