Travelex has appointed Hotwire its lead global PR, creative and content agency, as the foreign exchange specialist looks to enhance consumer engagement around its brand and products ahead of its 40th anniversary this year.
It appointed Hotwire to work across the UK, Germany, Netherlands and US, with the UK office acting as the central hub for the development of Travelex’s content.
The Hotwire team will also raise the profile of this content across paid, earned, owned and shared channels, as well as launch two major Travelex products this year.
Hotwire won the contract, without a competitive pitch, following its successful work on two projects around Travelex Supercard and Travelex Money App last year.
Megan Landauro, global head of PR at Travelex, said: “We were looking for an agency which could deliver killer, yet strategic and measureable, PR ideas to address our ambitious business objectives for 2016.
“Hotwire’s engaging ideas, super talented team and integrated approach to campaigns made it an easy decision to appoint them as our lead creative PR and content agency.”
Emma Hazan, UK deputy MD at Hotwire, added: “Travelex is a brand that isn’t afraid to push the boundaries and try new things. They are constantly looking at ways they can innovate to improve the customer experience. And this attitude perfectly matches with our own ethos to never rely on tried and tested methods in our approach to comms.
“We‘ll be working closely with the Travelex team to deliver highly targeted integrated campaigns that generate real consumer engagement with the Travelex brand to foster long-term buy-in and loyalty.”