Firstsource, a business process outsourcing company, has hired firstlight to manage its external communications.
The company works with businesses to help improve their customer experience across banking, financial services, healthcare, telecoms and media sectors.
firstlight will help Firstsource showcase its credentials as a valuable business partner across its key sectors, demonstrating how it helps clients adapt to changing consumer, tech and regulatory trends.
Kerrie Markou, global marketing director at Firstsource Solutions, said: “At Firstsource, we are passionate about the relationships we develop with our clients who place such trust us in us to represent them when dealing with their customers. We look forward to working with firstlight to demonstrate the positive impact we can have on brand loyalty and customer satisfaction, as well as our clients’ bottom line.”
Paul Davies, firstlight MD, added: “Firstsource prides itself on being not just a deliverer of process but a valuable business partner capable of solving high level business problems. We understand that establishing brand loyalty and customer satisfaction is a huge part of this and look forward to showcasing the ways Firstsource helps customers achieve these goals.”