Channel 4 has handed two PR campaign briefs to sports PR agency Pitch PR to promote its Formula 1 and 2016 Paralympics coverage.
Pitch previously worked on Channel 4’s PR campaign around the London 2012 Paralympics, and has been re-hired to help the broadcaster promote its 2016 Paralympics coverage.
The agency aims to raise awareness and drive viewers to Channel 4’s live coverage from Rio in September, which will be a major part of the broadcaster’s Year of Disability.
Pitch has also been appointed to help promote the first year of Channel 4’s Formula 1 programming. The channel will broadcast ten live races per season, all of which will be ad-free, as well as highlights of all 21 races.
James MacLeod, head of press and publicity at Channel 4, said: “Pitch demonstrated a huge amount of creativity and passion in tackling these two very different briefs as well as an understanding of Channel 4’s values. It’s great to have them on board for such a big year of sport on Channel 4.”
Louisa Fyans, client services director at Pitch, added: “We are delighted to be working with Channel 4 on two great campaigns during what is set to be a big sporting year for the broadcaster. In 2012 they approached the Paralympics in a truly innovative way, from LEXI to the ground breaking ‘Meet the Superhumans’ marketing campaign, and we have no doubt they will do the same again.”