Think Publicity has been selected to handle the UK PR for five star luxury resort Carlisle Bay in Antigua.
Think, which celebrates 11 years in business this year, has been briefed to raise the profile of the hotel across the UK, targeting luxury print titles, bloggers and broadcast media, alongside media buying activity and campaign design support.
As part of the brief, Think has partnered with ZDLUX&Co., a luxury-focused comms and press relations consultancy, to work on the account.
John Rogers, general manager of Carlisle Bay, said: “We were impressed by Think’s depth of knowledge, ideas, contacts and, above all, commitment to the brand. We are very much looking to it taking Carlisle Bay to the next level in the UK.”
Phil Nixon, Think founder and agency director, said: “There is no better way to start a New Year! Carlisle Bay is an outstanding resort and proud member of The Leading Hotels of The World and Condé Nast Johansens. This strengthens both the agency’s national tourism credentials and places Think on the international map, something we will be looking to capitalise on.
“The partnership with ZDLUX&Co. is strong and we have complementing relationships in the industry. We cannot wait to check out the famous white sands, turquoise waters and the rainforest adjacent to the resort.”
Zeina Dakak, founder and MD of ZDLUX&Co., said: “It is a great honour to be collaborating with Think ensuring the prestigious Carlisle Bay is recognised and noticed. This is most definitely an exciting time for ZDLUX&Co.’s evolution, extending our services in the luxury travel sector.