English winemaker Chapel Down calls in Wild Card

Wild Card has been briefed to handle the UK PR for English winemaker Chapel Down, following a competitive pitch.

The agency’s drinks division has been briefed to build brand awareness of Chapel Down in consumer, trade and social media. The campaign will include support for its range of sparkling and still wines.

Mark Harvey, MD of Chapel Down, said: “We are delighted to be working with Wild Card. We were impressed with their expertise and, importantly, the passion they share for the opportunities ahead. 2016 will be an exciting year for Chapel Down.”

Wild Card MD Tessa Willmott added: “This is a hugely exciting win for us and we’re thrilled to add such an exciting name to our growing drinks portfolio. Chapel Down offers a premium range in an exciting category and we’re looking forward to activating a fully integrated communication programme to build further awareness and drive the brand forward.”

Related Posts
Well Hello toasts Chapel Down briefs
Well Hello toasts Chapel Down account win
Chapel Down Group has appointed Well Hello to manage PR for its Chapel Down wine and Curious Brewery beer and cider brands. Following a highly competitive pitch process, the [...]
Smoothie brand Savsé re-hires instinct pr
instinct pr has been re-appointed by smoothie brand Savsé to launch a baby food product, My First Savsé, and manage UK PR for the core Savsé range. instinct will manage the [...]
M&S appoints Phipps as UK PR agency for beers, wines and spirits
Food and drink PR agency Phipps has been appointed by Marks & Spencer as its retained PR agency for the retailer’s Beers, Wines, and Spirits division. The appointment [...]
Golin wins Green & Black’s brief
Golin has been appointed by chocolate brand Green & Black’s to handle its consumer PR. Established in 1991, Green & Black’s joined Cadbury in 2005. The brand is [...]