Brands2Life launches in US with San Francisco opening
Rene Musech
Brands2Life has today launched its first US office in San Francisco and appointed Rene Musech as managing director of Brands2Life US.
The US team will act as an extension of the agency’s London operations and launches with a portfolio of clients including Collinson Group, a business which “influences customer behaviour to drive revenue and value for clients”; Fairsail, the global HR and people management system provider; and publisher Informa – with an initial brief to promote Internet of Things World 2017.
It will also develop and execute global strategies and creative campaigns, as well as provide US media and influencer relations for Brands2Life’s clients. The team specialises in enterprise technology, digital, mobile, security, AI and robotics. Brands2Life San Francisco will be based on 2nd St. in the heart of SoMa.
Musech formerly served as head of Liberty Communication’s San Francisco office. Prior to this, she worked in the business and technology practice in Brands2Life in London.
Giles Fraser, Brands2Life co-founder, said: “Over 50 per cent of Brands2Life’s current work is international and involves strategy, integrated communications, content creation for digital and social channels, international co-ordination and implementation. Our expansion to the US enables us to serve our clients on the ground on both sides of the Atlantic and further our ability to provide the industry’s best international campaign support.”
Sarah Scales, Brands2Life co-founder, added: “Clients have repeatedly asked when we are going to bring our unique approach to the US and our Better Stories | Bigger Impact offering. With the opening of our San Francisco office we are now meeting that need.”
Musech concluded: “Brands2Life has long been a global leader in integrated, creative communications and international campaign strategy. I’m thrilled to be rejoining the company to work with Brands2Life’s very talented team to bring the agency’s approach and extensive experience to San Francisco, the centre for technology innovation.”
